BUCKLER

REBRAND

"Making pregnant women enjoy drinking"

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Background

Buckler is one of the first alcohol-free beers. This beer has been damaged by what Youp van t'Hek said in his year-end conference in 1989. This meant that the beer was no longer consumed in the Netherlands.

At the moment 0.0 beers are very hip. On the one hand, this means that this beer now has a chance to return. On the other hand, he now has a lot of competition and he needs something special to stand out from the crowd.

Brief

Choose a so-called "dead" product/brand and breathe new life into it
by giving it a different image. Or by giving it a new meaning/function.

Brief

Choose a so-called "dead" product/brand and breathe new life into it by giving it a different image. Or by giving it a new meaning/function.

Concept

0.0. Specialty beer. Three new beers especially for pregnant women.
The best thing about a normal beer is the alcohol in the new Buckler beer,
this is replaced by the different flavors that pregnant women crave.

Insight

  • Pregnant women drink 0.0 beer.

  • Pregnant women have cravings.

Goals

  • Giving Buckler beer a new target group.

  • Placing a new product in a well-known market.


Practical

  • Date: December 2017
  • Project time: 4 weeks

Ⓒ 2020 Amber van der Ham