CityMusic

Tourism Campaign

"It's the best place in the world to the people"
-Stall seller in the Liberties

TARGET AUDIENCE RESEARCH

The project started with a target group research in The Liberties district, which is located in the vicinity of the college. Here we talked in pairs with tourists. It showed that people would like to find the 'hidden treasures' in a city, that they do not like to make a long schedule and like to wander through a city on foot.

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INSIGHT 1

At first, it was difficult to think of what I would like to give to a tourist to enrich their experience in Dublin. But then I remembered listening to live music in Temple Bar. Irish music is great. To make it even better, in their music they also sing about their pride; Dublin.

INSIGHT 2

Through research with the target group and my own experience as a tourist in Dublin, I have found that people like to walk through the city. Dublin is very walkable. I always say, in Dublin, everything can be reached in 20 minutes.

Background

We are in the midst of change, where old Dublin meets the modern global world, where old and new, local and international converge and where treasures abound. The people, businesses, organizations, streets, and buildings of Dublin have so much to offer but are often skipped by visitors and locals alike.

Brief

Create an enchanting, digitally-enabled user experience (app)
that enriches the visit of tourists with Dublin's hitherto hidden treasures.

Brief

Create an enchanting, digitally-enabled user experience (app) that enriches the visit of tourists with Dublin's hitherto hidden treasures.

Concept

A location-based real-time audio guide that shows
the music of the places you pass by.

Concept

A location-based real-time audio guide that shows the music of the places you pass by.

Insight

  • They want to find hidden treasures.
  • Love to walk around the city.
  • Don't like planning.

Goals

  • To give a widening experience of Dublin.
  • Create a working prototype.


Practical

  • Date: December 2019
  • Project time: 4 weeks

Ⓒ 2020 Amber van der Ham