DRIFT

INTRODUCING CAMPAIGN

"Refined beer, for sober people"

drift_1
drift_2
drift_3
drift_4

Background

From their Brouwlab in Rotterdam (Crooswijk-Kralingen) they develop "refined beer for sober people". For decades, the beer lover has been indoctrinated by the gross marketing violence of the major beer brands. Because of this, the fanatic usually enjoyed lager and sometimes a special beer. Time for the beer revolution because with hops, malt, yeast, and water in combination with innovative brewing techniques can brew you unimaginably exciting beers.

Brief

Introducing the Netherlands to Drift Brouwers through a brutal campaign.

Concept

Adding the taste of DRIFT to other beer. This by means of a beer bag.
This beer bag contains a blend that corresponds to the flavors of a DRIFT beer.

Insight

  • What is absolute sacrilege in the beer world? Mixing beer.

Goals

  • People get to know DRIFT as a beer that is worth trying.


Practical

  • In collaboration with Ersem Ercil, Thomas van Driel en Annick Sickinghe
  • Date: May 2017
  • Project time: 3 weeks
  • Pitch won as 'most out-of-the-box idea'

Ⓒ 2020 Amber van der Ham