GUERRILLA

"Lend a hand with the New-Years resolutions"

Background

Every year at the end of the year we make resolutions.
An resolution is something you agree to do with yourself. Resolutions are often made but very often fail already after the first week of the following year.

Background

Every year at the end of the year we make resolutions. A resolution is something you agree to do with yourself. Resolutions are often made but very often fail already after the first week of the following year.

Brief

Change the behavior of your target audience by taking action.

Concept

Ensuring that people really follow through with the 'sports/exercise' resolutions. This by occupying the escalator at the metro Beurs (the escalator can go up and down there), so that everyone who wanted to go up had to walk up instead of lazily taking the escalator.
This with the motto "Fit 2017 in!".

Concept

Ensuring that people really follow through with the 'sports/exercise' resolutions. This by occupying the escalator at the metro Beurs (the escalator can go up and down there), so that everyone who wanted to go up had to walk up instead of lazily taking the escalator. This with the motto "Fit 2017 in!".

Insight

  • People don't follow through with their New-Years resolutions.

  • Many people take the escalator upstairs.

Goals

  • Making people walk up the stairs.

  • Get fitter ourselves.


Practical

  • In collaboration with Lisa Bonninga
  • Date: January 2017
  • Project time: 1 week

Ⓒ 2020 Amber van der Ham