Background
Every year at the end of the year we make resolutions.
An resolution is something you agree to do with yourself. Resolutions are often made but very often fail already after the first week of the following year.
Background
Every year at the end of the year we make resolutions. A resolution is something you agree to do with yourself. Resolutions are often made but very often fail already after the first week of the following year.
Brief
Change the behavior of your target audience by taking action.
Concept
Ensuring that people really follow through with the 'sports/exercise' resolutions. This by occupying the escalator at the metro Beurs (the escalator can go up and down there), so that everyone who wanted to go up had to walk up instead of lazily taking the escalator.
This with the motto "Fit 2017 in!".
Concept
Ensuring that people really follow through with the 'sports/exercise' resolutions. This by occupying the escalator at the metro Beurs (the escalator can go up and down there), so that everyone who wanted to go up had to walk up instead of lazily taking the escalator. This with the motto "Fit 2017 in!".
Insight
People don't follow through with their New-Years resolutions.
Many people take the escalator upstairs.
Goals
Making people walk up the stairs.
Get fitter ourselves.
Practical
- In collaboration with Lisa Bonninga
- Date: January 2017
- Project time: 1 week