WATCHDOG

PROTEST CAMPAIGN

"Your dog is not going to protect your data"

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Background

Our data are monitored and stolen from us without us noticing. Although we know a little about it, no alarm bells go off, we do not feel in danger. This is because it is still very elusive for us.

Brief

Find a problem in society where our privacy rights are being abused. Create a protest campaign that addresses this problem.

My target audience: People who love gadgets. Have a house, computer and dog.

Concept

A watchdog for your laptop. This 3D printed watchdog can be connected to your computer and will bark when your data is leaked. What the target group that buys this dog does not know is that if you connect it, it will start barking non-stop. Our data is always unsafe. Unless measures are taken.

Insight

  • Guard dogs protect our homes.
  • It takes a shock effect to see the severity.

Goals

  • Come up with a creative way of protesting.
  • Awakening people to this problem.


Practical

  • Date: December 2017
  • Project time: 4 weeks

Ⓒ 2020 Amber van der Ham