Background
We found the topic of physical abuse interesting to use for our project. It is a problem that is constant and will always come back. Depending on how often it occurs, it is difficult to come up with recent figures. That's because most women put their experience far away and don't make it negotiable. We have both dealt with this topic in the past and experienced it for ourselves. Because we both feel personally drawn to the subject, we chose to create a conversation piece for it.
Brief
Secretly make consumers more loyal. Think of subliminal, hidden ways to entice one-time buyers into repeat business, and preferably lifelong loyalty. Think about how you can really bond people, without them noticing it at first.
Concept
We changed the look of the Breaker by giving it a human skin. This opens the conversation and allows people to make a statement: "Know what you're squeezing". Don't squeeze a butt but a breaker. We want to create an awareness where you can think about what you are doing by squeezing the packaging.
Insight
- The known aspect of Breakers is squeezing.
- Squeezing something can also be linked
to physical abuse.
Insight
- The known aspect of Breakers is squeezing.
- Squeezing something can also be linked to physical abuse.
Goals
- Making breaker an alternative to physical abuse.
- Make people commit to this product.
Practical
- In colloboration with Anouk Looijkens
- Date: February 2018
- Project time: 9 weeks